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Ethique: A Brand Committed to Sustainability
Brianne West, the CEO and Founder, launched Ethique in her kitchen back in 2012, initially experimenting with solid shampoo bars. Today, the brand boasts an expansive range of over 100 products.
Ethique's product lineup encompasses a diverse array of conscious and concentrated haircare, skincare, and body care offerings, all designed to make the transition from traditional plastic-based products easier. Proudly, every Ethique product is 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. The brand's packaging is also 100% plastic-free.
Ethique's mission is to revolutionize the cosmetics industry and regenerate the planet through ethical business practices. Helping to eliminate single-use plastic bottles is a crucial part of this goal. As of 2021, the brand has already saved over 20 million single-use plastic bottles from ending up in landfills worldwide, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is just the beginning of Ethique's environmental impact.
Ethique's Compact by Design initiative focuses on sustainability by implementing small yet impactful changes in product size and weight, leading to lower carbon emissions. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship, amplifying the brand's positive environmental footprint.
Ethique's product range includes a diverse assortment tailored to various customer needs. The Discovery Packs allow customers to test a selection of Ethique's products, with each mini bar providing up to ten uses. The Trial & Travel Kit features three of the brand's best-selling mini hair care bars in cute heart shapes, perfect for on-the-go use.
Importantly, all Ethique products feature recyclable, home-compostable packaging. Customers can simply tear up the box and add it to their compost bin or bury it in their garden, allowing the nutrients to be returned to the soil.
Ethique's formulations are crafted using vegan, cruelty-free, palm oil-free, paraben-free, and renewable ingredients sourced from sustainable producers who are paid a fair wage. This commitment to ethical and sustainable sourcing is central to the brand's values and operations.
By revolutionizing the cosmetics industry and regenerating the planet, Ethique is leading the charge in the transition towards a more sustainable future. With its innovative products, unwavering commitment to the environment, and passion for positive change, Ethique is poised to continue making a lasting impact.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 7.87 x 19.69 x 56.69 inches; 1.59 ounces | ||||
item_model_number | DP-BAL | ||||
upc | 810003558442 | ||||
manufacturer | Ethique | ||||
country_of_origin | New Zealand | ||||
best_sellers_rank | #13,832 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #307 in Shampoo & Conditioner Sets | ||||
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