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Ethique: Revolutionizing the Cosmetics Industry and Regenerating Our Planet
Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012, experimenting with solid shampoo bars. Today, Ethique boasts a diverse range of over 100 products.
Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through sustainable business practices. They are on a mission to rid the world of single-use plastic bottles, which is just one part of their larger vision.
As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is just the beginning, as the company aims to save 50 million plastic bottles by 2025.
Ethique's product lineup includes conscious and concentrated haircare, skincare, body care, and more, all of which are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Their packaging is also 100% plastic-free.
Ethique's Compact by Design initiative focuses on sustainability, where small changes in product size and weight lead to lower carbon emissions. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship, resulting in significant carbon emission reductions.
The company's Hydrating Handwash Concentrate-Flourish is a prime example of their commitment to sustainability. Made with jojoba oil, a lightweight, moisturizing oil suitable for oilier skin types, this handwash keeps hands feeling clean and soft. Scented with lavender essential oils and vanilla, the product is made with 100% naturally derived, ethically sourced, and sustainable ingredients, all packaged in certified compostable cardboard.
Ethique's journey to revolutionize the cosmetics industry and regenerate the planet has been remarkable. To date, they have saved over 9 million plastic bottles and converted thousands of fans to plastic-free beauty, making a tangible difference in the amount of plastic waste generated and disposed of each year.
In keeping with their commitment to the planet, Ethique donates 20% of its annual profits to charities fighting alongside them to protect the environment. Customers are invited to join the revolution and "#giveupthebottle" by supporting Ethique's mission.
Overall, Ethique is a brand that is leading the charge in creating a more sustainable future, one product at a time. Through their focus on sustainability, ethical sourcing, and innovative product design, Ethique is setting a new standard for the cosmetics industry and inspiring others to follow suit.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
package_dimensions | 2.99 x 2.05 x 1.34 inches; 1.76 ounces | ||||
upc | 000094204360 | ||||
manufacturer | Ethique | ||||
best_sellers_rank | #448,266 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3,193 in Hand Wash #6,313 in Foot & Hand Care | ||||
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